This project was executed in my role as a Main Designer for MM Winemaker SA, base in Geneva in partnership with Leo Messi Management, based in Barcelona. MM Winemaker SA specializes in producing, distributing, and marketing premium-quality wines globally. In a collaboration between Leo Messi Management, representing Lionel Messi, and MM Winemaker SA, a decision was made to create a line of wines paying tribute to the greatest soccer player in history.
Set of images presented for social networks as a presentation of the project.
For this project, various wine collections were curated, ultimately selecting four distinct lines. Leading the selection was the opulent LIONEL DIAMOND COLLECTION, followed by the refined LIONEL TITANIUM COLLECTION. Additionally, the lineup featured the esteemed LIONEL PLATINUM COLLECTION and the foundational LIONEL GOAT 10 line. Each collection comprised meticulously chosen and aged wines tailored to its respective tier.
The LIONEL GOAT 10 line, serving as the foundation, stands out as the most extensively marketed and favored selection for global distribution. Conversely, the DIAMOND, TITANIUM, and PLATINUM lines, comprising limited edition wine collections, boast exclusivity and are reserved for advance orders, catering to a discerning clientele.
Project posted by Lionel Messi on his instagram official account (@leomessi) on 29th November 2023. This was the date the project finally went to the public globally.
The following images depict sketches and renders crafted during the design and conceptualization phase of labels dedicated to Lionel Messi. Numerous proposals were generated, and the ones showcased here represent a selection considered for further refinement and development.
